Tuesday, July 12, 2011

Estee Lauder Flash Mob at Herald Square!

Spontaneous dance! Lovesit!

I think flash mobs are so hilarious and ridiculous, so I felt very fortunate to witness one today! Estee Lauder has a new product out called the Even Skintone Illuminator:

To raise awareness for this new super face serum (which I own, of course and it really is awesome), they hired a dance company to put on a flash mob in the middle of Herald Square in NYC outside of Macy's! Music was blasting while synchronized dancers put on quite the show as onlookers took video and photos of the event.

The product promises to reduce the look of "uneven skintone" - redness, acne marks, dark spots, sun spots and discoloration. Aside from that, the serum gives you that Hollywood "glow" that everyone always looks for in summer products. It's fairly lightweight and dries quickly so you can apply makeup over it!

Overall, flash mob success.


  1. =0 Nothing interesting happens like this where I live =[! I haven't tried it out because I'm so poor right now!! I know you said it's awesome but are the results really noticeable?

    Love J.

  2. Oh thats cool! I have heard of those flash mobs breaking out in random dance all over the place :P And I hear Estee Lauder is a great brand to try! :)

  3. Awww I missed it! I love it too!! I guess thats why Im drawn to those movies with parts where they break out into random song and dance I do this sometimes too...dont judge me...lol!

  4. @Bon Vivant - when you work in NYC, there are always weird things happening haha. It is expensive, but I really love it! I haven't been using it long enough to see the long-term results, but I do use it every day so I hope that helps!

    @Shanelle - yes! it was pretty fun to watch. Yeah Estee is great, awesome skincare.

    @Sherry - I don't judge! I love it too! haha

  5. Ooooooh I really want to try this! Looks lovely!! x x

  6. it looked like so much fun! I wish I could dance in one too haha

  7. The Estee Lauder flash mob in Herald Squarelooks like a lot of fun. We love flash mobs. No matter how many times you see one, they will always be exciting. Hopefully Estee Lauder succeeded in their goals of spreading awareness!


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