Monday, May 17, 2010

Major Beauty Industry News!

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This is very exciting! The Estee Lauder Companies have purchased Smashbox Cosmetics as part of their portfolio, Yahoo Finance and many other sources have confirmed today.

The Estee Lauder Companies own many amazing beauty brands already - Estee Lauder, Clinique, MAC Cosmetics, DKNY, Tom Ford, La Mer, Bobbi Brown, just to name a few. Now, Smashbox Cosmetics will be under the Estee Lauder umbrella.

I think creative and innovative things are in store for us...imagine a Smashbox & MAC collaboration? Brilliant!

I'm in love with the new Smashbox color story - Heartbreaker. It's super girly - pretty pinks and peaches. As reviewed previously, the felt-tip eye liner pen is one of my favorite new products! What Smashbox products do you guys use?

5 comments:

  1. I've actually NEVER used any Smashbox products! Is there anything that you'd especially recommend, except the felt-tip eye liner (which sounds awesome!)

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  2. I absolutely adore the Smashbox lid primer, I use it every day! The face primer is great too, even though it's a bit expensive =)

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  3. Wow! Big beauty industry news....keep us updated!!

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  4. Will do! Can't wait to see how this pans out

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  5. YeSs! Smashbox @ the cco! Kewlies!

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